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Cookie Policy

This Cookie Policy explains how Very High End uses cookies and similar technologies on very-highend.com.

What are cookies?

Cookies are small files stored on your device by your browser. They help a website function, measure performance, remember choices, and show relevant content.

  • First-party cookies are set by the website owner (in this case, Very High End).
  • Third-party cookies are set by other providers and enable features such as analytics or live chat.

How we use cookies

We group cookies and similar technologies into these categories:

  • Strictly necessary – Required for core functionality such as security, anti-abuse, load balancing, cookie consent, and forms. These run when you visit and cannot be switched off in our systems.
  • Performance and analytics – Help us understand site usage and improve pages and navigation. Data is generally aggregated. We use tools such as Google Analytics and Microsoft Clarity for this purpose, but only if you consent to analytics cookies.
  • Functionality – Remember your settings and preferences, such as saved form fields or member login state.
  • Advertising and measurement – Used to measure marketing performance and avoid duplicate outreach. We only use these with your consent.

Essential performance monitoring

We also use essential performance and security monitoring to ensure the Website works correctly. This may involve small background requests or temporary browser storage during your visit. This information is anonymous, used only to maintain and improve the site, and is not used for advertising or tracking you across other websites.

Microsoft Clarity

Where you allow analytics cookies, we use Microsoft Clarity to better understand how visitors use the site (for example, which pages are popular, which journeys are confusing, and where users drop off). Clarity may record anonymised information such as:

  • Which pages you visit and how you move between them
  • Links clicked, scroll behaviour, and basic interaction patterns
  • Device type, browser, and approximate location (city/country level)

Clarity uses cookies and similar technologies to link page views into sessions and recognise returning visitors. We do not use Clarity to capture sensitive information (such as full payment details), and we only run Clarity when you have accepted analytics cookies via our cookie banner or settings panel.

Cookies used on this Website

Name Purpose Provider Type Expiry
PHPSESSID Maintains user session variables (e.g., keeping you logged in) while you navigate between pages. Very High End First-party (necessary) Session
vhend_cookie_consent_v1 Stores the visitor’s cookie consent preferences (essential, analytics, chat). Required for remembering consent choices. Very High End First-party (essential) 6 months
_ga Used by Google Analytics to distinguish users and generate statistics about how the site is used. Google Third-party (analytics) 2 years
_ga_* Used by Google Analytics to persist session state for this property. Google Third-party (analytics) 90 days – 2 years
_gat Used by Google Analytics to throttle request rate (limits data collection on high traffic sites). Google Third-party (analytics) 1 minute
_gid Used by Google Analytics to distinguish users and track activity for each day. Google Third-party (analytics) 24 hours
TawkConnectionTime Used by Tawk.to live chat to track connection time with the service. Tawk.to Third-party (functional) Session
twk_uuid_666af6d89a809f19fb3d41c4 Unique identifier for the Tawk.to live chat widget to remember returning visitors. Tawk.to Third-party (functional) 6 months – 1 year
twk_idm_key Used by Tawk.to live chat as a session identifier to manage chat connections. Tawk.to Third-party (functional) Session
_clck Stores a unique user identifier and preserves Clarity user information across pages. Microsoft Clarity Third-party (analytics) 1 year
_clsk Groups multiple page views into a single Clarity session. Microsoft Clarity Third-party (analytics) 1 day
CLID Identifies the same visitor across different visits for Clarity analytics. Microsoft Third-party (analytics) 1 year
ANONCHK Indicates whether a user’s data is synced with advertising systems. Microsoft Third-party (analytics/measurement) 10 minutes
MR Helps Microsoft understand how users interact with the site. Microsoft Third-party (analytics/measurement) 7 days
MUID Microsoft user identifier used across websites to measure performance and, in some cases, support advertising systems. Microsoft Third-party (analytics/measurement) 1 year
SM Used by Microsoft to manage synchronisation of MUID and other identifiers across Microsoft domains. Microsoft Third-party (analytics/measurement) Session

How can I control cookies?

On your first visit, you will see a cookie banner. You can accept all, reject non-essential cookies, or manage preferences. You can change your choice at any time .

Other technologies

Some services may use related technologies (for example, session replay or heatmap tools within Microsoft Clarity) to help us understand patterns of use. These are only activated when you have allowed analytics cookies.

We do not use Flash cookies or standalone tracking pixels on this Website.

Targeted advertising

At the time this policy was last updated, we do not use targeted advertising cookies on this Website.

Updates to this policy

When we change cookies or how we use them, we will update this page and the “Last updated” date.